The future is inclusive

Committing to inclusion efforts can sometimes feel daunting—what if you say the wrong thing or don’t get it right? But letting fear hold you back can be far more costly. Missed opportunities for growth, innovation, and connection aren’t just theoretical—they’re the real consequences of inaction. Embracing inclusivity, especially when it comes to disability, isn’t just the right thing to do; it’s a smart business move. 

At a time when many companies are pulling back on their inclusion efforts, investing in disability inclusion can be a powerful differentiator:

• Purchase Decisions: A Kantar brand study found that 75% of consumers say that a brand's diversity and inclusion reputation influences their purchase decisions.
• Brand Loyalty: 57% of consumers are more loyal to brands that address social inequities.
• Competitive Advantage: Companies that lead in disability inclusion had 28% higher revenue, double the net income, and 30% higher economic profit margins than their peers over a four-year period. 
• Building for the Future: Gen Alpha, born from 2010 onward, is set to redefine consumer behavior.  According to GWI, more than half want to protect people from bullying and believe everyone should be treated equally. For them, accessibility isn’t an option—it’s a baseline expectation. 

Outdated myths—like the belief that disability inclusion is too costly or only benefits a small number of people—are exactly that: myths. The reality is, by integrating disability and neuro-inclusion into your strategy, you not only build a stronger, more engaged team, but also create meaningful connections with a broader customer base. Don’t wait for others to take the lead. Let’s talk about how to move your DEI efforts forward and create lasting impact together.